In the wake of the Coronavirus crisis, the Performance Marketing landscape has been shaken up dramatically. With the effects of the pandemic varying so greatly between sectors and brands, it is critical for brands to reprioritise their marketing budgets and use their spend as effectively as possible.

Digital and social channels have grown in usage massively with social restrictions in place throughout the world, so performance marketers must utilise this increased access to consumers. Marketers have to be sympathetic to consumers with their messaging, but it is a critical time to reinforce your brand with careful strategy and creatives. The ability of performance marketing to react and adapt with its data-driven, informed approach is also crucial to continuing to deliver impactful messages to your audience. Identifying the customer journey, achieving effective cut through to audiences and expanding into new markets has never been more difficult than in these uncertain times.