We are currently working on the agenda for 2020 – based on a successful 2019 event Performance Marketing 360 2020 will now be a 2 day event.
 
 
 
Register your interest

 

*Agenda is subject to change

09:30

Welcome from Campaign

Omar Oakes, global technology editor, Campaign 

 

09:35

Chair’s opening remarks

Jim Lewcock, founder, Blue14 

 

09:40

Google discuss data privacy, media measurement and smarter analytics driving performance

Fireside chat
  • Why marketers are moving away from a reliance on cookie based metrics and measurement
  • The move into more ‘modeled data’ in ad platforms to help make smarter decisions to drive performance
  • How the emergence of Cloud technology is enabling advanced analytics techniques to maximise insight
Will Wallace, head of tech, media and telco, Google Marketing Platform UK, Google

Omar Oakes, global technology editor, Campaign 

 

10:00

Should your brand keep performance marketing in-house or outsource to agencies for maximised impact and resource management?

Ignite session

Hear from a panel of industry experts as they discuss where each approach delivers the greatest impact, and which you should choose for your next campaign.
  • Hear from the agency-side on the insight, expertise and efficiency that they can bring to performance marketing activity
  • Brands discuss their impactful campaigns with an in-house performance marketing team, and share the strategies that have led to growth and cost-savings
  • Which combination of in-house and outsourcing is right for your brand’s performance strategy, analytics and management of its channels?
Patrick Williamson, head of media, MPB
Streisan Bevan, non-executive director, Away Resorts
Caroline Harrison, head of marketing RBWM, HSBC UK
Olivia Rego, global category lead, digital, GSK
Jim Lewcock, founder, Blue14
 

10:40

How Pizza Hut used creativity to drive growth through targeted and sequential messaging

Case study
  • How Pizza Hut used distinctive creative to drive business results
  • How Pizza Hut effectively designed creatives and planned media around audiences to maximise the effectiveness
  • The successes and failures of a brand’s attempt to innovate in performance-based marketing – what are the main learnings for your next campaign?
Catriona Woodward, head of digital marketing, Pizza Hut
 

11:05

How to set up and integrate an automated campaign with your established performance marketing practices

Presentation
  • Utilising tools that are able to automatically assess audience interaction data and optimise your campaign
  • Integrating the use of automated campaign-optimisation tools into your team’s existing functions
  • How can automated campaign management supplement and improve the capabilities of your team?
Mykim Chikli, CEO, UK and head of product, EMEA, Performics
 

  11:20 Networking coffee break

 

11:50

A marketing or a sales discipline – how should performance marketing define success?

Oxford debate
  • What is the most valuable function of performance marketing?
  • How to best position performance marketing so that it is able to work with marketing, sales, brand and digital teams
  • Should your performance marketing team be siloed or split between disciplines?
Kate Mackie, global integrated GTM director EY
Sam Gaunt, head of media, Lidl
 

12:30

Know your audience – the Telegraph share how research informs their targeting and drives sales

Case study
  • How important is it to know who visits your website?
  • Can user research improve your ability to attract your target audience to return to your website?
  • How can a greater knowledge of users drive more efficient conversion of sales, maximising budget?
Dave Gillinson, head of channel planning, The Telegraph
 

12:50

Innovative incentives: using real-time personalisation to drive sales

Presentation
  • Learn how new tools allow for real-time, individually incentivised offers, dependent on sales patterns
  • Hear from an innovative performance tech company who uses incentives to upsell and increase yield
  • How incentivised performance marketing can be integrated into your brand website to convert website traffic into sales
 

  13:05 Networking Lunch

 

  14:05 Hub sessions

Combining online attribution with out-of-home projections for a complete picture of sales journeys

  • What effects do tighter restrictions on personal data have on attribution and tracking user journeys
  • Investigate the importance of brand-based performance marketing in feeding back into the marketing funnel
  • Implement performance marketing as part of a wider marketing mix

Building and upskilling your team - learn how Secret escapes created a best-in-class performance marketing team

Masterclass
  • How much should your team have specialisms for greater agility and flexibility?
  • Investigate the impact of splitting your performance marketing team between other teams in marketing, sales and digital
  • Upskilling your experienced staff versus recruiting additional talent – which is right for your team?
Rumyana Miteva, head of performance marketing and revenue, Secret Escapes
 

  14:40 Hub Sessions

Using channels most effectively to engage with receptive audiences

Masterclass
  • Learn how to get the best interactions from each of the main channels
  • How to target your audience and reach them most effectively on the channels they use for greater responses to marketing activity
Rob Basinger, executive director, head of product and marketing, Goldman Sachs

Using local knowledge to expand into new markets effectively and create sustained growth

  • Ensuring that you use local knowledge to effectively establish your brand in a new market
  • Using expertise and research to best culturally translate your message to reach a new audience
  • Taking advantage of existing affiliate and publisher relationships for cost-effective growth in a new market
 

  15:15 Networking coffee break

 

  15:45 Hub Sessions

Should affiliate marketing go programmatic to improve efficiency in buying ad space?

  • Does a programmatic approach produce a level playing field for buyers and sellers?
  • Would replacing human relationships and negotiation with computer bidding reduce costs for buyers and sellers?

Targeting loyalty - performance marketing in the long term

  • How to effectively re-target existing customers using a repeat call to action
  • When is it more effective to prioritise existing over new customers?
  • How to use customer profiles of your sector to assess life-time value for your brand
 

  16:20 Hub Sessions

Data versus diversity - does your team need to reflect your audience?

Panel discussion
  • To what extent is a diverse team needed to communicate with a diverse audience?
  • What are the business implications of diversity for driving effectiveness and impact?
  • How important is reflecting brand values in your employees with performance marketing?
Marco Gamers, global media manager and performance marketing lead, Sonos
Jim Lewcock, founder, Blue14

Are influencers and podcasts effective as performance-based channels?

Panel discussion
  • How effective is incentivised marketing through podcasts and influencers?
  • Once incentivised, do influencers and podcasts lose their authenticity?
  • Using podcast and influencer channels together to compliment each other and magnify impact
Matt McAllester, chief executive officer, Intelligence Squared
Richard Miron, founder and director, Earshot Strategies
Jim Lewcock, founder, Blue14
 

  16:55 Closing remarks

Jim Lewcock, founder, Blue14

Omar Oakes, global technology editor, Campaign
 

17:00

End of conference day 1

 

09:30

Welcome from Campaign

Jim Lewcock, founder, Blue14
 

09:35

How The Sun created a model which pinpointed a hyper-influential audience segment, to halve its cost per registration for Dream Team

Case study
  • How do you pinpoint your most influential customers?
  • How to ask the right questions to understand your audience’s drivers, and barriers to engaging
  • How to turn insight into a core set of principles to guide your strategy
Paul Hood, digital marketing director, The Sun
 

10:00

What’s the purpose of purpose?

Case study
  • Has being clearer, stronger and more up front about brand values increased results from E.ON’s performance marketing?
  • Can performance channels be used to take a brand forward?
  • At the end of the day… do customers even really care?

Scott Somerville, head of advertising, PR & campaigns, E.On

 

10:25

Driving SEO with new markets for greater brand awareness

Presentation
  • How can you effectively connect your brand to audiences with new geographic and demographic profiles through SEO?
  • Recognising the importance of SEO for brand awareness, beyond directly-attributable sales
  • Comparing the value of organic leads through SEO with PPC in a new market
 

  10:40 Networking coffee break

 

11:10

“Nah fam it’s deffo blue” – how innocent make things personal on social media

Presentation
  • Finding the human in the machine: using personalisation to create genuine conversation with your audience
  • Being open to creating an audience-led conversation by listening to their responses on social media
  • Using performance marketing to tailor campaigns to consumers and incorporate brand identity
Anna Bateson, head of innovation, innocent Drinks
John Thornton, head of social media, innocent Drinks
 

11:35

Insightful tracking and attribution – how can you get a clearer picture of user journeys?

Panel discussion
  • How will changes in cookie permissions affect affiliate advertising?
  • What is the fairest method of attribution for payers and affiliates?
  • Can you separate performance from the rest of your marketing activity to show its true value?
Matt Connell, affiliate and partnerships manager, T.M. Lewin
Christian van Oostrum, Head of Performance Marketing, Pirate Studios
Omar Oakes, global technology editor, Campaign
 

12:10

How should performance marketing increase interactions through creativity?

Presentation
  • Working with creative and brand teams to align your performance marketing with your brand message for increased brand recognition
  • Working with agencies to improve the effectiveness of your creative to maximise the interactions generated by performance marketing activity
  • How to innovate and make your creatives stand out to best use advertising spaces
 

  12:25 Networking lunch

 

13:25

Learn how to build a fast growing DTC business through performance and brand marketing

Case study

Learn how a brand:

  • Created rapid growth through taking a holistic approach of co-joining brand and performance-based marketing
  • Utilised a small, in-house team to maximise impact on a small budget and create lasting growth
  • Facilitated a move from a direct-to-consumer model to the high-street
Chris Seigal, senior director, direct to consumer, Harry’s
 

13:50

Effective internal stakeholder reporting to demonstrate the true value of your performance marketing activity

Panel discussion
  • Setting realistic campaign objectives that are feasible to measure and report
  • Aligning and presenting reports to the objectives of key stakeholders to demonstrate the true value of your activity and increase budgets
  • Equipping collaborative teams with an understanding of performance marketing to improve effective cooperation and integration
Sam Taylor, head of group commercial and performance marketing, Direct Line Group
Lilia Dikova, head of digital, Bionic
Tom Wigley, managing partner, Performics
Rhys Davies, acting head of demand generation, EE
Jae Hopkins, marketing and sales director, Eurotunnel
Jim Lewcock, founder, Blue14
 

  14:25 Networking break

 

14:55

Does personalisation erode public trust?

Panel debate
  • Is there a brand incentive for companies to take a stance on ethical data usage?
  • How can performance marketing maximise insights on audiences while maintaining public trust?
  • Who should limit the use of private data – regulators, browsers or individual companies?
  • Exploring GDPR and legislation that is in place to protect the use of personal data, and effective ways to remain compliant
Justina Raizyte, head of development and policy, EASA
Omar Oakes, global technology editor, Campaign
 

15:30

Closing Keynote: Brand and Performance Marketing – the imperfect marriage to drive business growth

  • How to get the balance right in an increasingly data driven automated marketing world
  • Is performance marketing most effective as a separate or integrated team?
  • Where should the focus of the discipline lie for your organisation?
Ben Carter, global director of restaurants and strategic partnerships, JustEat
 

15:55

Chair’s remarks

 

16:00

Transfer to plenary session

Make your way to The Grand to join delegates from Media360, PR360 and Brand Experience 360 for our 360 keynote session
 

16:30

 

360 lecture: The Future of British Media

  • What I have learned after 30 years in the business
  • Why the siloed media company is dead, and how AI, free publishing and fake news will impact brands in 2020 and beyond
  • How to plan for the future, and underpin your brand purpose from a global perspective
Mike Soutar, chief executive officer, ESI Media

17:00

Networking drinks at The Grand Hotel

 

19:30

360 joint dinner at The Grand Hotel