Justina Raizyte

SpecialityHead of development and policy, EASA
Head of development and policy, EASAJustina is an ad standards expert and the Head of Development and Policy at the European Advertising Standards Alliance (EASA). She coordinates a network of the European stakeholders (including ad standard bodies, brands, media, publishers/platforms, agencies) in the area of advertising self-regulation and manages new initiatives and collaborative partnerships with the industry actors. She is also responsible for capacity building and dissemination of the best practices across the international network of industry practitioners. Justina specialises in the digital advertising and emerging marketing techniques and policies with a focus on influencer marketing, native as well as online behavioural advertising trends.