Head of digital, BionicLilia is Head of Digital at Bionic. She has quickly climbed the career ladder by implementing digital marketing transformation in various businesses, won multiple digital marketing awards and was nominated as a Rising Star in Performance Marketing. Lilia’s experience spans across a number of industries including FMCG, Travel, Publishing, Utilities and Financial Services. She has diversified digital distribution across the board doubling revenues and dropping costs by 300%. Lilia’s focus is now on applying audience-first strategy to increase conversion and bring highly-personalised journeys to customers.