Matthew has more than 20 years experience across the digital and media space. He is expert in taking the strategic view through planning into activation and seeing the bigger picture to deliver transformation across a brands media ecosystem – from structure to cleanroom to reporting to DSP and beyond. Matthew is an avid proponent of a progressive approach to media and the evolution and power of the client / agency relationship to deliver growth. Beyond media, his passions lie in the worlds of sneakers and content creation where he spends his time talking, streaming and bringing together a community to share their stories centred on sneakers and life.