Sam set up and leads PwC’s multi-award-winning Marketing & Media Assurance team. Their services cover customer insight, marketing transformation and effectiveness, media assurance (media audits), audience reporting, and campaign delivery, all underpinned by data privacy and ethics.

In the past two years, they have published a pioneering study into programmatic advertising, delivered a report for the Advertising Association on the drivers of UK ad export success, verified audience data for broadcasters and publishers, undertaken hundreds of media audits across the globe, run a major media agency pitch across 40+ markets, and publicly verified campaign delivery for addressable TV and digital out-of-home. Their team is also responsible for the 6-monthly IAB/PwC ‘Digital Adspend Study’ in the UK. In 2021 Sam was recognised as one of Campaign’s ’40 Over 40′ influential figures in UK media.